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ABOUT

The World Has Changed

From the way we get news to how we connect with friends; the digital world now shapes nearly every part of daily life. Smartphones give us instant access to information, entertainment, and connections that once required libraries, landlines, or calculators. But while digital convenience is at our fingertips, it also brings real risks. Families are left to wonder whether the platforms they use are truly safe and if they support or undermine the well-being of young people.


Next Slide: Why Online Safety Matters

Why Online Safety Matters

Technology and social media open doors for connection, creativity, and learning. But for many young people, they can also fuel comparison, isolation, anxiety, and depression. In the most serious cases, they are linked to self-harm or suicidal thoughts. Families are often left asking a critical question: Do these spaces truly protect kids?


Next Slide: The Problem

The Problem

Digital technology now plays a central role in daily life, especially among youth. As of January 2025, over 7 billion smartphones are in use worldwide, and 75% of people over 13 use social media. Teens spend an average of 7–8 hours a day on screens, and every day, 1 billion health-related questions are asked on Google.


While these platforms offer entertainment and connection, their excessive and unregulated use can worsen mental health challenges. Right now, there are no universal standards, consistent guidance for families, or trusted systems to show which platforms truly protect young people.


Next Slide: The S.O.S. Solution

The S.O.S. Solution

To fill this gap, we created Safe Online Standards (S.O.S.). This is the world’s first rating system designed to show how well social media and technology companies protect mental health, support well-being, and handle suicide-related content.


S.O.S. works much like safety ratings for cars or nutrition labels on food, giving families a clear and trusted way to understand risks. Developed with experts, research, and feedback from youth, parents, and educators, the SOS standards evaluate companies across five key areas: Policies, Governance and Transparency, Functionality, Content, and Digital Literacy and Well-Being.


Next Slide: Global Endorsements

Global Endorsements

S.O.S. has received support from leading experts and non- profit organizations from around the world in youth mental health, suicide prevention, and online safety. 


Next Slide: How You Can Help

How You Can Help

The success of S.O.S. depends on reaching families, youth, and professionals. Your support of S.O.S. can:

  • Reach educators and students in schools, youth groups, and community programs.

  • Equip parents with tools to talk about digital safety and platform ratings.

  • Help healthcare providers guide families on the mental health impact of technology.

Next Slide: The Road Ahead

The Road Ahead

This is only the beginning. With continued partnership and engagement, S.O.S. can become a standard part of everyday digital life. The vision is clear: a future where online safety is visible, reliable, and actionable for everyone.


Together, we can reduce digital harm and build a healthier, safer future for all. Join S.O.S. and take the next step toward lasting change.


End of slides

VISION

To create the first ever set of standards and ratings of online technology companies.

GOAL

To make it easier for youth, parents, and educators to know what platforms are safe(r) for people to be on.

REASON

Because to date there is nothing to ensure that online technology companies protect the mental health and well being of youth.
Calendar Pages

2023

  • Conducted a Global Ecosystem Analysis and Vision Alignment working session.

  • Developed an Implementation Roadmap, recruited international experts and steering committee.

  • Conducted focus groups, surveys, reviewed existing literature, recommendations, guidelines, policy statements and other working documents created on this topic from around the world which was placed into a matrix alongside more than 30 recommended areas for standards.

  • Convened experts Dec 5-6, 2023 in NYC. The experts reviewed the background information, matrix and coalesced around five primary categories of standards. Following the meeting, Dr. Reidenberg drafted the first set of standards.

2024

  • Received IRB approval, developed a Delphi research model to obtain consensus and ratings of the standards.

  • Conducted an open public comment period, focus groups, surveys and built an Organization Task Force for input, endorsement and dissemination of standards.

  • Pilot tested the consensus-based, data-driven standards, building an application website and expert review panel and process.

2025

  • We looked at how existing industry, regulatory, and standards-based rating systems work to shape the S.O.S. scoring approach.

  • Developed initial scoring criteria and rating levels.

  • Created multiple visual versions of the ratings.

  • Tested scoring models and visuals with youth, parents, educators, healthcare providers and experts.

  • Collected feedback on clarity, credibility, and ease of understanding.

  • Engaged the first cohort of technology companies. Two companies submitted supporting documentation for review.

  • Independent experts reviewed submitted materials and applied S.O.S. scoring criteria. Scores were assigned based on documented evidence.

  • Recruited additional experts to support ongoing application review and scoring

2026

  • Launched Safe Online Standards (S.O.S.) in February 2026.

  • Recruited additional experts to review company applications.

  • Conducted initial company reviews for Meta, TikTok, and Snap.

  • Expanded the framework to include AI standards and developed new evaluation criteria.

Organization
Task Force

ADAA
AFSP
AIM for Mental Health
Active Minds
All Tech Is Human (ATIH)
Black Girls Smile
Child Mind Institute (CMI)
Creative Visions
Crisis Text Line
Depression Grand Challenge
Didi Hirsch
Essentia Health
Fountain House
International OCD Foundation
JJ’s Hello Foundation
Kevin’s Song
Kids Mental Health Foundation
Mental Health Collaborative
NAMI
National PTA
Our Minds Matter
Project Liberty
Sandy Hook Promise
Silence the Shame
Smart Gen Society
Storytelling Coalition
Teen Line - A Program of Didi Hirsch
The Jed Foundation
The Trevor Project

THE MENTAL HEALTH COALITION

The Mental Health Coalition (MHC) is a coalition of the Nation’s leading mental health organizations, brands, and individuals who have joined forces to end the debilitating stigma surrounding mental health and to change the way people talk about, and care for, mental illness. Our mission is to catalyze like-minded communities to work together to destigmatize mental health and empower access to vital resources and necessary support for all.

The Mental Health Coalition was formed with the understanding that the mental health crisis is fueled by a pervasive and devastating stigma, preventing millions of individuals from being able to seek the critical treatment they need. We will not relent until mental health is no longer associated with stigma, shame or judgment and all people feel empowered to openly discuss and address their individual mental health needs.

FREQUENTLY ASKED QUESTIONS

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