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SAFE
ONLINE
STANDARDS

Protecting kids where they connect

The Safe Online Standards (S.O.S.) initiative is a multi-year journey to transform youth mental health in the digital space by developing credible, data-driven standards and ratings for youth to ensure their mental health on technology platforms.

What is S.O.S.?

Safe Online Standards Initiative

The Mental Health Coalition (MHC)

The Safe Online Standards (S.O.S.) initiative by The Mental Health Coalition (MHC) is a multi-year journey to transform youth mental health in the digital space by developing credible, data-driven standards and ratings for youth to ensure their mental health on technology platforms.

The Mental Health Coalition (MHC), founded by designer and activist Kenneth Cole, is a nonprofit coalition of the nation's leading organizations, brands, and individuals who have joined forces to end the stigma surrounding mental health. MHC is socializing, normalizing, and destigmatizing mental health while empowering access to vital resources for all.

WHAT EXPERTS & ENDORSING ORGANIZATIONS SAY ABOUT S.O.S.

“Parents, adolescents, regulators, and even members of the technology industry have been seeking a standardized approach to understanding the safety measures offered by social media platforms. The MHC convened a world class team of professionals and developed SOS. Now parents and youth will have an indispensable tool for understanding the risks and supports available for deciding where they will live their online lives.”

David S. Bickham PhD.

"Digital tools can be powerful for building youth communities, but safety is paramount," said Laura Horne, Chief Program Officer at Active Minds. "We're committed to creating supportive online spaces that protect and empower youth and young adults, especially those from BIPOC and LGBTQ+ communities."

Laura Horne


Chief Program Officer
Active Minds

Active Minds

"At Internet Matters we believe that children deserve a safe digital world.  Their safety and well-being depend on education around online safety, parental involvement in their technology use, and companies doing more to ensure their platforms are safer.  The new Safe Online Standards are an important contribution to the online community which is why we have been proud to support their development, and we encourage all technology companies to adopt the Standards.  Working together, we can create a safer digital world for children."

Carolyn Bunting

CEO

Internet Matters

“Historically, as a society we’ve developed safety parameters for all new technologies with broad use and impact, and it should be no different for the online world and our youth. I am proud to have participated in the creation of these standards and ratings, as part of the SOS initiative."

Darja Djordjevic MD PhD

Adolescent/Adult Psychiatrist-Sociomedical Anthropologist

"Movies and TV shows have ratings and cars have safety features to protect our youth, yet online experiences are largely without guardrails. At Didi Hirsch and Teen Line, we understand the impact social media can have on youth mental health and strongly support the protections of the SOS initiative.  Our youth are struggling; let’s make their online home safer for them.”

Cheryl Eskin, LMFT

Senior Director

Teen Line

"Fountain House is proud to endorse the Mental Health Coalition's Safe Online Standards (SOS). We live in an age where social media directly informs our reality, especially for youth, and while it can be a powerful tool for communities to come together, it is also a space full of risk and negative influence, especially on mental health. The SOS initiative will protect vulnerable users, including youth experiencing mental illness, and foster a more positive social media experience for all"

Anna Palazzi

Communications Director

Fountain House

"At the Child Mind Institute, we know our families face challenges with their kids' social media use. While social media is here to stay, we believe open communication is essential for navigating its impact on mental health and wellness. The new Safe Online Standards represent an important first step in enabling families to discuss online safety in a clear and accessible manner. We support the ongoing development and evaluation of these standards and hope they serve as a solid foundation for technology companies to create safer platforms that support the mental health of young users."

Harold Koplewicz, M.D.

CEO & President

Child Mind Institute

"Research and practice tell us that there is a tremendous need for standards that technology companies should adhere to in order to protect the mental health, well-being and suicide prevention needs of youth and young adults who are online today.  As one of the experts involved in developing these standards, my hope is that they will help youth, young adults and parents know which online platforms are safer and guide companies to develop their platforms with mental well-being in mind in the future."

Thomas Niederkrotenthaler, Ph.D., MM.Sc.

Professor in Public Health

Medical University of Vienna

"SOS provides a world first evidence-based foundation for online safety. Led by Dr Dan Reidenberg, the thoughtful and meticulous scientific process by which these standards were developed can bring out the best of social media while reducing harms. As a researcher on social media and mental health, I hope that moving forward, current and emerging social media platforms use these standards, and that these standards can help families have open discussions about online safety."

Sandersan Onie, Ph.D.

CRESP Post-Doctoral Fellow, Adj Professor

Universitas Airlangga

"Online safety is more important than ever. We developed the #chatsafe guidelines to help equip young people to have safe online conversations about self-harm and suicide. The new SOS program was developed using a similar, scientifically based Delphi research process that included experts and input from those using online platforms. The new Standards will help provide much needed guidance to the public on the safety of these platforms and accountability for the technology companies when it comes to addressing mental health, well-being and suicide-related content."

Jo Robinson

Professor, Head of Suicide Research

Orygen, Univ of Melbourne

"Safe In Our World is the global mental health charity for gamers and industry professionals. As such, we truly believe in the power of online spaces to offer a lifeline for young people, but that these spaces need to be effectively moderated to remain safe, healthy communities. It's wonderful to see The Mental Health Coalition launching their SOS initiative to ensure we protect children and young people from harm and create spaces to foster positive mental wellbeing."

Sky Tunley-Stainton

Partnerships & Training Manager

Safe in Our World

"Most tech was designed without mental health in mind. The consequences have been devastating for some kids and families. These standards will help tech companies build new products that purposely and proactively promote user mental, biological, and social well-being."

Nina Vasan, MD, MBA

Founder + Executive Director, Brainstorm

The Stanford Lab for Mental Health Innovation

Endorsing Organizations

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